Publisher's Message

Florida’s Lucrative Furniture Market
leads the nation

The nation’s leading fine furniture showrooms and designers are finding that Florida may be the most profitable market in the United States to do business. One of the factors driving the economy is Florida’s ranking as the No. 1 state in second-home ownership.


Florida has 483,000 second homes — about twice as many as any other state. And when a furniture showroom or designer helps furnish a client’s second home in Florida, they also have the potential to do their primary residence. This translates into a double financial hit that no other state can deliver.


In addition, Florida attracts over 250,000 new residents yearly that, when combined with one of the hottest real estate markets in the country, creates a giant need for home furnishings. In Miami alone, over 100 real estate developments are being built or planned. For those in the design industry, these numbers make Florida a great business opportunity.


Florida Design is the nation’s second-largest newsstand seller (city-state-regional ABC-audited category). As such, it is in a position to match potential residents — whether they hail from Florida, other states or around the world — with designers and fine furniture showrooms. And like real estate, the home decor market is booming.