Known for their striking designs, forward-thinking concepts and penchant
for the avant-garde, Italian designers consistently set the standard
for creativity and innovation in the world of design.
To celebrate Italian contemporary design in America, the Italian Trade
Commission in cooperation with the Associations of Italian Manufacturers
presented “Luxury in Living — Italian Designers For Italian
Industries.” DACRA, the developer of the Miami Design District,
supported the show, which was held at the Loft Building from Nov.
30, 2004 to Jan. 12, 2005.
The exhibit showcased the finest Italian designs — both old
and new — from more than 90 leading Italian manufacturers, representing
80 designers.
More than 150 striking works were on view by legendary names and emerging
talent, including Donatella Versace, Giorgio Armani, Mario Bellini
and Ettore Sottsass, as well as Fabio Novembre, Matteo Thun and Stefano
Giovannoni.
The reinterpretation of “luxury” was the theme of the
exhibit. No longer defined by mere aesthetic or dollar value —
“luxury in living” today means looking beyond the surface
at such issues as ethical production practices and the environmental
impact of design.
Curator Carlo Ducci, editor in chief of the Italian magazines Vogue
Italia and Casa Vogue, chose the furnishings for the exhibit based
on these new standards of luxury as well as the tried and true, including
creativity, innovation, beauty and above all, functionality.
Everything from furniture, lighting, silverware and fixtures to ceramic
tiles and other home furnishings captured the essence of sumptuous
style.
The show is a component of “Italia-Life in Style,” an
ongoing effort by the Italian government and private industry to celebrate
Italian design, fashion and cinema.
After its stop in Miami, the exhibit travels to London and is slated
to continue to other cities in the United States. Thus, people from
around the world get a chance to see, touch and feel the best Italian
products on the home furnishings market today.
For more information, go to www.luxuryinliving.com.